On a mission to improve the planet with Catalyst™ pet: A new sustainable cat litter with superior performance.

Revolutionary Litter Gives a Cleaner Litterbox with a Clean Conscience

Louisville, CO – February 19, 2020 – Love your pet and change the planet at the same time. Catalyst Pet is a new, completely sustainable, high-performance cat litter made with upcycled soft wood making it both a superior cat litter and an opportunity to care for the earth.

Like cat litter made from clay, Catalyst’s product is permeable and clumps for easy scooping. But that is where the similarities end. Catalyst stops odor in its tracks giving the litter box a fresh, crisp wood smell instead of the unpleasant odor of perfumed clay.   This new litter is soft underfoot and cats take to it quickly. Pet parents prefer it because it is lightweight and less litter is needed: one pound of Catalyst does the work of three pounds of clumping clay.

But to the makers of Catalyst, it is much more than a high-performance cat litter—it’s a mission. “Walking into the small offices at Catalyst, you get a different feeling,” said Jonah Levine, Product Manager. “You immediately get the sense this is a small group of people joined by the singular purpose of making a better planet for tomorrow. We know we are outmatched by huge multi-national conglomerates that dominate the cat litter market with big budgets and entrenched brands. But we have a powerful message: you don’t have to sacrifice performance to have sustainability. Our motto around here is right on every package: Love your pet, change your planet.”

Most cat lovers are not aware that traditional clay litters are usually made of sodium bentonite, a mineral that is strip-mined and not biodegradable. A 2017 report reveals that more than five billion pounds of sodium bentonite is mined each year just for cat litter with the vast majority ending up in landfills—more than 125,000 truckloads each year.

Catalyst solves this problem because it is biodegradable and does not require precious resources for its manufacture. In fact, the upcycled soft wood fiber used to make the litter is collected from wood processing facilities that would otherwise send it to a landfill. Because one pound of Catalyst does the work of three pounds of clumping clay litter, it also reduces pollution and carbon emissions that result from production and transportation.  

Even with the company’s mission to be environmentally sustainable, performance remains a key focus for the Catalyst team. “Our research indicates that while most people have tried and prefer to use a natural litter solution, they ultimately switch back to clay because of performance issues,” said Jim Gallman, Vice President of Marketing. “We knew that in order to get more people to make the right choice for our planet, we needed to create a product that meets and exceeds their expectations around clumping, odor control, dust, and cat acceptance.”

Catalyst is available in a variety of formulas, including Healthy Cat, Multi Cat and Unscented.

Catalyst also offers a simple subscription service that removes one more chore off the list. For $20 per month, Catalyst ships a 10-pound bag right to a pet parent’s front door—the recommended amount for one cat for 30 days. “We wanted to make it as easy as possible for cat lovers to make the right choice for their pet and the planet,” adds Levine. For those who do not prefer subscription services, Catalyst is also making its way to leading retailers store shelves nationwide.

About Catalyst™ Pet

Catalyst is a revolutionary cat litter, the only one engineered from upcycled soft wood fiber to offer performance and peace of mind. Lightweight, minimally scented, odor-trapping and cat-friendly, Catalyst exceeds both natural and conventional clay alternatives so pet parents can make the responsible, renewable, sustainable choice. Join the revolution! For more information, visit www.catalystpet.com.